Lilly Rockwell

Lilly Rockwell is the founder of Rockwell Residential Group, a boutique Austin real estate firm built on strategy, transparency, and long-term relationships.

Born and raised in Austin, Lilly grew up in neighborhoods like Bouldin and Allandale and has watched the city evolve from the inside out. Today, she combines that deep local knowledge with a highly analytical, data-driven approach to the real estate market.

Before entering real estate, Lilly spent 12 years as a journalist covering politics and business for newspapers and magazines in Texas and Florida. That experience shaped the way she works with clients today — researching thoroughly, analyzing complex information, and presenting it in a clear and honest way so her clients can make confident decisions.

At Rockwell Residential Group, Lilly personally leads every pricing strategy, negotiation, and client relationship. She is known for her thoughtful guidance, straightforward advice, and calm approach to navigating complex transactions.

Her work has been recognized by readers of The Austin Chronicle, who voted her Austin’s Best Real Estate Agent, and by Austin Home magazine, which named her one of the city’s top agents. Much of her business comes from repeat clients and referrals — a reflection of the trust she builds over time.

Outside of real estate, Lilly enjoys running, reading voraciously, traveling with her husband Mark, and exploring Austin’s ever-evolving restaurant scene. After a decade in South Austin, Lilly and Mark recently moved to Dripping Springs, where they share their home with Hannah, a feisty senior dog, and Winston, a 17-year-old diabetic cat who thrives on insulin, routine, and pure spite.